Writing Services
√ Updated:
September 14, 2010
Freelance Writing
Kathleen Karlsen is a marketing communications specialist and freelance writer with expertise in natural health, green businesses, personal growth, spirituality, independent education and fine art.
She serves a national and international client base. Kathleen is available for a variety of writing assignments including:
Getting more traffic to your site involves a complex array of factors including keyword selection, link popularity, unique content, page design, meta tags, titles, headings, site registration and interactivity. Maximizing your site's potential for traffic and sales through all of these avenues involves creating strategic, informative content about your products or services. Kathleen can provide search engine optimization services including:
- analysis of existing site or recommendations for site creation
- content development based on keywords and phrases
- site navigation and link structure
- keyword-rich directory submissions
- custom title, keyword and description metatags
Once your content is optimized and published, letting people know about your website and business is paramount. Online marketing usually involves one or more simultaneous campaigns: pay-per-click ads, banner ads, a web-based newsletter, email blasts, profiles on social media sites, link-building, directory profiles and geomarketing. Kathleen is available to create the ads and content needed or to manage your overall search engine marketing efforts.
Creating the best possible graphic interface design for your site can be critical for success. Graphic interface design balances the desire for innovative, fresh design with the conventions of web design and the expectations of the user. Changes in design can make a huge impact on sales and client acquisition. You need answers to the following questions:
- Do visitors get lost or can't find what they need?
- Do they get what your site is about at first glance?
- Are they confused by your graphics and color scheme
Marketing Communications
Marketing copy is more than just informing a potential customer about your products and services. Marketing copy must "pay" the reader for their time. The reader needs to feel that they received something for the time and effort they expended to give attention to your message. Beyond simply being informed, they need to be inspired, amused or entertained. If the marketing copy gives them a pay off in the moment, they may be willing to listen long enough to find out what benefits your products or services really hold for them.
Marketing copy begins with your business plan and moves through the crafting of your company's mission, vision and statement of values. Copywriting is an essential element in the creation of a strategic plan for success. Your marketing message needs to be clearly delineated and presented in a memorable way. When you begin to reach out to potential clients or customers, marketing copy needs to be consistent across all platforms:
- internal messaging to employees and distributors
- radio and TV advertising messages
- newspaper and trade magazine articles and ads
- packaging and label copy
- website copy and online marketing
Marketing copy needs to differentiate you from your competitors by emphasizing your uniqueness and core competencies. If you are working to define these components of your business, Kathleen can provide business consulting services in her fields of expertise (natural health, green businesses, personal transformation, spirituality, independent education and fine art) or connect you with consulting associates in a wide array of fields.
Editing and Proofing Services
Editing services are critical when your copy has to be the very best! Whether your project is large or small, Kathleen's top-quality editing gives you a tremendous boost with copy that retains your voice and intent while communicating at the highest level of effectiveness and professionalism.
Education and Instructional Design
- academic editing for research papers and essays
- course content and handout editing
- seminar development and materials editing
- instructional design editing and complete course development
Business and Marketing Copy Editing
- company or consumer newsletters and field letters editing
- press releases, product labels, packaging copy editing
- advertising copy, sell sheets, flyers and postcard copy editing
- direct mail solicitations, point-of-purchase literature editing
- script editing for infomercials and commercials
Personal and Professional Projects
- Resumes and professional biography editing
- PowerPoint presentation development and editing
- Script creation or editing for documentaries and travelogues
- Script creation or editing for memorial or honorary presentations
- Book editing or ghostwriting
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"Kathleen has provided several of my clients with insightful marketing advice and copywriting. Her professionalism and knowledge as well as her good humor and warm customer service have been phenomenal. Thank you, Kathleen."
– Terry C, California
Ghostwriting
If you've got an idea for a book, ebook or manual, but don't have the time or desire to do the necessary research and writing, hire me to take your book from start to finish. Nothing establishes credentials faster than a book published under your company's name or your own name.
Writing/Editing Grants & Proposals
Make sure you and your company get the grant money that's waiting for you! I can edit or write a grant tailored to exactly the parameters necessary to improve your chances of getting the grants you deserve.
Brochures and Newsletters
To reach your intended audience and move them to action, you need copy that is concise and targeted. I can distill the information you need to convey into informative, attention-getting copy. Large and small projects are welcome and bundled prices are possible for multiple pieces.
Instructional Design
Let me put together a dynamic presentation or seminar including outline, handouts, PowerPoint presentations and manuals for your next seminar or event. My training in adult education, accelerated learning, educational research and educational statistics and her experience in designing training programs and presentations will give you the edge you need to teach more effectively and effortlessly.
Online Marketing and SEO
Let me help to improve your site's visibility with unique content and increase your conversion rate with well-organized information and calls to action. Or hire me to drive traffic to your site with press releases, expert profiles, syndicated articles and fresh social media content. See more information below.
Additional Writing Services
Kathleen's expertise includes writing for the web, articles for print and online syndication, scriptwriting for documentaries and infomercials, marketing copy and ad copy, ghostwriting, editing, and proofing. Kathleen can help you share your message, product or unique services with the world. Hire Kathleen to:
- write optimized pages for your website
- produce marketing copy for your product or service
- create manuals for your seminar or training program
- craft your resume or professional biography
Kathleen would love to help you take your vision, insight, innovation or service successfully to the marketplace through effective communication. She takes a personal interest in your success every step of the way and asks the questions that help you clarify what you want to say to your reader. Kathleen is available for writing assignments including:
- writing or editing grants and proposals
- brochures, newsletter and ebooks
- press releases, blogs and creative public relation
Syndicated Article Samples
 Kathleen has a BA in art, an MA in humanities and post-graduate training in instructional design, adult learning, educational statistics and program management. Kathleen has twelve years of experience in marketing communications and teaching in university, corporate and community education settings.
For more information, please visit kathleenkarlsen.com. |
